Brand Together
Our pro bono brand strategy initiative leans into the power of storytelling to help those actively working for a better world.
We believe in using our privilege & platform
We built Bonfire around a set of core values: connection, exploration, unconventionality, and devotion.
When we hold up these values to the world around us, we feel called to give back to the people and communities who are underserved and underrepresented, particularly as politics and policies evolve over the coming years.
That’s why we run Brand Together: a free brand strategy initiative for minority-owned organizations or companies working to make change in some particularly relevant fields.
For every three venture-backed tech startups clients we serve (our bread and butter), we will conduct a free brand strategy support session with a randomly-selected organization that meets the criteria below. We’ll collect all applicants into a pool on a rolling basis and will select a new organization each time we reach our service threshold.
Who should apply?
Non-public, non-venture-backed businesses or organizations
That are:
Minority-owned, queer- or trans-owned AND/OR
Operating in the space of women’s health, reproductive health, human rights, or DEIA
Not just tech companies! We’re open to B2B and B2C, goods and services, brick-and-mortar, advocacy orgs, you name it.
Does this sound like you? Cool!
What we’ll do together
If your organization meets the criteria and is randomly selected, we’ll customize a ~4 hour brand strategy initiative with you and your team.
While what we do will depend on your organization’s needs, here are some ideas of how we could work together:
Conduct a brand audit and present our analysis and opportunities to improve, or
Lead a half-day workshop to develop brand foundations like purpose, mission, values, positioning, and brand voice, or
Meet weekly for a month of 1:1 consulting calls to discuss a particular project or ongoing brand challenge, etc!
